Meet our Founder
Cian Pacifico (Sarath)
My journey into marketing began in 2013 — almost by accident — when I started doing SEO for a basic WAP site I built to earn pocket money.
What started as simple experiments with websites and search rankings quickly grew into a deep curiosity for every side of digital marketing — building websites, optimising SEO, designing funnels, creating frameworks, and running campaigns that drive real results.
Over the years, that curiosity turned into a decade-long journey of helping businesses grow online. I’ve worked with startups, creators, ecommerce brands, agencies, and local businesses across different industries — experiences that eventually led me to build my own venture: 10x Marketing Lab.
Today, I help founders and small business owners plan, strategise, and build full-funnel marketing campaigns that attract more customers and drive consistent sales for their business.
📅 Book a 1 on 1 Call to see how we can turn your marketing into a predictable growth system.
Marketing Notes from Cian
Simple, clarity-first insights on planning, strategy, and execution — helping you cut through the noise and focus on what truly grows your business.
How to Adapt Your Business for Zero-Click Search Success
Remember when you could actually see the search results before Google answered everything for you? Those days are fading fast for local business owners and…
Top of Funnel Marketing Explained for Small Business Owners
As a small business owner, you know sales are essential. But here’s the truth: sales don’t just happen because you have a great product or…
Importance of Building E-E-A-T for Your Business
Google’s mission is simple: show the most reliable, useful, and trustworthy content to people searching. But as business owners know, the online world is flooded…
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I share my insights, lessons, and frameworks that help founders turn scattered marketing tactics into a system for consistent growth. Subscribe & get my “Marketing Notes” delivered straight to your inbox.
Need Cian's Help with Marketing?
Not sure where to start? Whether you need clarity, a plan, or hands-on support—I offer simple, strategic options to meet you where you are.
1-on-1 Strategy Session
90 minutes 1 on 1 call for getting complete clarity on your next steps. We’ll review your current marketing setup, uncover gaps or missed opportunities, and outline a custom action plan designed to help you grow—strategically and sustainably
Workshops & Private Training
Custom sessions for founder groups or startup teams covering funnels, strategy, systems, and scalable marketing. → Best for teams, communities, or startup programs.
Build Marketing Campaigns
Work side-by-side with me inside 10x Marketing Lab—where strategy turns into systems, and execution becomes calm and focused. → Best for Business Owners who want Guided Execution
Have Questions ?? Write me…
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If you're new or looking for answers to your questions, this guide will help you learn more about our services and their features.
