At the top of the funnel, the goal is to create awareness and make sure the right people discover your business. We focus on visibility and reach, bringing new potential customers into your ecosystem.

This includes:

• Running targeted Google Ads and Meta Ads to get your business in front of local customers.

• Optimising your Google Business Profile (GMB) and improving SEO so you show up where people are searching.

• Creating awareness content — blogs, reels, posts — that highlight your brand story and build recognition.

👉 This is where strangers first hear about your business and start to pay attention.