Most business owners put money into marketing every month and still can’t say which part of it is actually bringing customers — and which is not.
Let’s Diagnose, Fix & Scale your Marketing FunnelTo Drive 👉 Visibility, Customers & Repeat Sales
Hi 👋 I’m Cian, and I built 10x Marketing Lab.
I made it for one reason. After six years of running campaigns for other people, I kept handing over reports nobody could act on — and watching good businesses spend again the next month anyway.
So inside 10x your marketing funnel gets mapped across eight stages and scored against your own trade — and the stage that’s quietly costing you customers gets named, priced and fixed.
No retainer, no annual contract, and you see the diagnosis before you spend anything. Start there and decide afterwards.
CianIn 2020 we started as an agency too. Six years and 100+ businesses across 11 countries later, we upgraded it into a platform that diagnoses, fixes and scales your marketing funnel.
Your marketing funnel, visualised and decoded — stage by stage
Eight stages, your own numbers on every one, and a single health score out of 100. For most owners it is the first time they have seen the shape of their own business — where the crowd is wide, and where it narrows to nothing.
Does anyone in your town know you exist?
Someone three streets away needs what you sell, right now, and they’re typing it into Google. Are you even on that screen? For most local businesses the honest answer is “sometimes, by accident”.
Measured by Total reach · discovery searches · where you sit in the map pack
A diagnosis from a 10x strategist
Every stage comes back Strong, Weak or Critical — measured against your trade, not against a number we made up. Then I name the one losing you the most money, and the exact fixes that move it.
Fixes done in days, not weeks
Every fix becomes a dated to-do, picked up by a squad of specialised talent and AI members. Most page-level jobs land the next day or within 48 hours. You approve what matters and chase nobody.
You don’t hire an agency and hope it covers everything. The diagnosis names the stage, and the squad that works that stage picks it up — quoted per job, under my oversight.
SEO Squad
Rankings, pages and the content that earns them. Tracked weekly, not promised annually.
Meet the squad →GBP Squad
The map pack is where local buying actually happens. Posts, photos, categories, questions.
Meet the squad →Paid Ads Squad
Built on the stage that came back weak, not on whatever had budget last month.
Meet the squad →Website Squad
Speed, structure and the pages that turn a visit into a phone call.
Meet the squad →Content Squad
Written for the questions your customers actually type, then published on a schedule you can see.
Meet the squad →AI Search Squad
Being the answer when someone asks an assistant instead of a search box.
Meet the squad →Reviews Squad
Asking the happy ones to say so, and answering the rest before they set.
Meet the squad →CRM Squad
Every call, form and DM in one place, with nothing going cold in a notebook.
Meet the squad →Email Squad
The follow-up you keep meaning to write, sent on time, every time.
Meet the squad →Loyalty Squad
The cheapest customer you will ever get is the one you already have.
Meet the squad →Dedicated Desks to Plan, Manage & Execute your marketing
A desk for each part of it — search, maps, AI answers, ads, social, reviews, leads. Each one shows where you stand this week and what to do next. Open the one that came back weak and leave the rest alone.
Everything people type when they are looking for what you sell — with the ones worth chasing separated from the ones that only look good in a report.
Add-ons you can activate and link to your Marketing Funnel
Two things most local businesses buy separately and then never connect to anything. Switched on here, they sit on the same funnel as the rest of your marketing — so the leads a campaign produces and the customers it brings back are counted in the same place.
CRM
Leads & SalesEvery call, form, DM and walk-in in one pipeline, with the follow-up already written. A missed call gets answered by text before the caller has finished dialling someone else.
Loyalty & Referral
Repeat & Word of mouthPoints, rewards and a referral link a customer will actually send on. The cheapest customer you will ever get is the one you already have — this is the part of the funnel that goes after them.
Stop spending time and money on random marketing.
Most owners put time and money into marketing every month without ever finding out which part of it worked. Inside 10x Marketing Lab we score all eight parts of your funnel, name the one that’s costing you customers, fix it, and score it again next month.
- Your own numbers, not a template
- Scored against your trade, not a target we invented
- No card, and no sales call first
Our Process
Six steps, from adding your business to watching the numbers move. Only two of them are yours: five minutes to join, ten minutes a month to keep the data current. We do the other four.
Join 10x
Fill in Business Info — what you sell, where you operate, who buys from you. That is the whole form. No sales call, no contract and no card, because you have not been given anything yet.
→ Five minutes, and your workspace is live.Connect your data
Link Google Business Profile, Analytics and Search Console through Connectors, or drop your exports straight into the Data Feed. Whatever cannot be connected you type in once a month — and only counts you can read off a screen, never rates or estimates.
→ Ten minutes a month. That is the last of your homework.Get your funnel diagnosed
All eight stages scored — Visibility, Trust, Engagement, Leads, Customer, Repeat, Referral, Brand — and rolled into one health score out of 100. Strong, Weak or Critical, your rate sat next to your trade’s, so you can see the exact point people stop.
→ Diagnosis & Strategy names the stage costing you most.Allocate budget for the fixes
Money goes against the stages that came back Weak or Critical — spending on one that is already Strong buys you very little. Simulate shows the leads, customers and revenue each split should return before you commit a euro.
→ You see the maths before you pay for it.Review & approve the work
Every fix becomes a dated to-do in Roadmap with a price against it, picked up by a squad of specialised talent and AI members. Most page-level jobs land the next day or within 48 hours, checked by a 10x strategist before they reach your Approvals.
→ Fixed for you. Not handed back as advice.Re-diagnose & scale what worked
Next month the same eight stages are scored against the same benchmarks, so what the work shifted is a number rather than a claim. The weakest stage will be a different one — that is the moment to scale, and not before.
→ Proof first. Then more budget.Join 10x
Fill in Business Info — what you sell, where you operate, who buys from you. That is the whole form. No sales call, no contract and no card, because you have not been given anything yet.
→ Five minutes, and your workspace is live.Connect your data
Link Google Business Profile, Analytics and Search Console through Connectors, or drop your exports straight into the Data Feed. Whatever cannot be connected you type in once a month — and only counts you can read off a screen, never rates or estimates.
→ Ten minutes a month. That is the last of your homework.Get your funnel diagnosed
All eight stages scored — Visibility, Trust, Engagement, Leads, Customer, Repeat, Referral, Brand — and rolled into one health score out of 100. Strong, Weak or Critical, your rate sat next to your trade’s, so you can see the exact point people stop.
→ Diagnosis & Strategy names the stage costing you most.Allocate budget for the fixes
Money goes against the stages that came back Weak or Critical — spending on one that is already Strong buys you very little. Simulate shows the leads, customers and revenue each split should return before you commit a euro.
→ You see the maths before you pay for it.Review & approve the work
Every fix becomes a dated to-do in Roadmap with a price against it, picked up by a squad of specialised talent and AI members. Most page-level jobs land the next day or within 48 hours, checked by a 10x strategist before they reach your Approvals.
→ Fixed for you. Not handed back as advice.Re-diagnose & scale what worked
Next month the same eight stages are scored against the same benchmarks, so what the work shifted is a number rather than a claim. The weakest stage will be a different one — that is the moment to scale, and not before.
→ Proof first. Then more budget.Straight answers.
If yours isn’t here, message us on WhatsApp before you sign up to anything.
Why a funnel and not just “more marketing”?
Because “more marketing” has no address. Every euro you spend lands on one of eight stages, and spending on a stage that is already Strong buys you very little. Once your funnel is scored you can see which stage is actually holding the business back — and that is usually not the one you were about to spend on.
How do you know what a good score looks like?
Your rates are compared against your industry, not against a target we invented. A 13% visit-to-lead rate sounds fine until you see your trade averages 15%, and a 3% repeat rate sounds survivable until you see the benchmark is 15%. You can check every one of them.
What do I have to do each month?
Ten minutes. The connected accounts update themselves; the handful of numbers we cannot read automatically you type in once, and we only ever ask for counts you can read off a screen — not rates, not estimates.
Who actually does the work?
Your Squads. Every fix becomes a task with a named provider on it, a deadline and a cost, and you approve the output before it ships. SEO, Google Business Profile, ads, content, reviews, CRM, email, loyalty and referral all have specialists.
Do you cover the bottom of the funnel, or just getting found?
All eight stages. The CRM, referral, loyalty, email and win-back are all set up and run by us rather than recommended. The bottom four stages are where most local businesses score Critical, and they are the reason you are still paying for every customer.
What does it cost?
You set the monthly budget, and Budget Allocation shows exactly which stage each euro is going to before you commit it. Squad work is quoted per job and needs your approval. Nothing is spent by surprise.
You can’t fix or scale a Marketing Funnel you’ve never diagnosed.
Put your business in and all eight stages come back scored against your trade — with the weak ones named, and what each one is costing you. Then you decide what to fix.
Rather just ask a question? Message Cian on WhatsApp