Luca
For business owners tired of random marketing & guesswork
Let’s diagnose, fix & scale your marketing.
Most business owners put money into marketing every month and still can’t say which part of it is actually bringing customers— and which is not. So that is where we start: a diagnosis of your current marketing system & results.
Cian Pacifico (Sarath)
Founder & lead strategist
Hello — I’m Cian. My journey into digital marketing started in 2013, learning SEO for a WAP site I had built myself for pocket money.
Years later in 2020 we built this company as a marketing agency.
It’s 2026 and we are upgrading. We are turning our experience of serving 100+ businesses across 11 countries into a platform — one that can diagnose, fix and scale the marketing of a business effectively.
If you are a business owner tired of guesswork and noise, join 10x Marketing Lab. We will bring your marketing data in together, and I will tell you what is working and what is not.
Trusted by100+ businesses, 11 countries
Trusted by Full Care Auto Glass, Gladz Auto Glass, Stock Vera Pelle, Frames
We believe marketing means making your business the one they choose — and proving it in revenue, not in views, followers and comments.
Our approach
01
Be Known
in the market you target
Why it matters
You might have the best product or service in town. But if the people who need it have never heard of you, nobody comes looking. This decides who they think of when the need arrives.
What to do
- Local Content & Posting
- Awareness Campaigns
- Partnerships & Local Presence
- One Consistent Listing Everywhere
Measured by
- Searches for Your Name
- Direct Website Visits
- Share of Local Searches
- “Heard of You” at the Till
02
Get Found
when people need what you sell
Why it matters
Something breaks, something runs out, a date gets set — and they go looking. Appearing is not the same as being found: plenty of businesses turn up on the page and get scrolled straight past.
What to do
- Keyword & Local SEO Work
- Google Business Profile Upkeep
- Search & Map Ads
- Pages Built for What People Search
Measured by
- Map Pack Position
- Share of Searches You Appear In
- Website Visits
- Calls & Direction Requests
- Walk-Ins
03
Be Chosen
over your competitors
Why it matters
They found three places and rang one. Your reviews, your photos and your first screen decide which — and nearly all of it is settled before anyone speaks to you.
What to do
- Review Generation & Replies
- Photos & First-Screen Copy
- Faster Enquiry Response
- Offers Worth Choosing
Measured by
- Form Submissions
- Enquiries through DMs
- Calls Answered & Missed
- Response Time
- Enquiry Rate from Visits
04
Drive Revenue
by converting
Why it matters
An enquiry is not a sale. This is how many of them bought, what ended up on the receipt, and what each channel really brought in — not what it claims it did.
What to do
- Follow-Up Sequences
- CRM & Pipeline Discipline
- Offer & Pricing Tests
- Upsells at the Point of Sale
Measured by
- Orders
- Enquiry-to-Sale Rate
- Average Order Value
- Revenue by Channel
05
Drive More Sales
from existing customers & referrals
Why it matters
The cheapest orders you will ever take come from people who already trust you, and the ones they send. Read on a group old enough to have come back.
What to do
- Repeat Campaigns to Your List
- Referral Asks at the Till
- Loyalty & Win-Back Offers
- Email & SMS to Past Buyers
Measured by
- Repeat Orders
- Referred Orders
- Weeks Between Visits
- Revenue from Existing Customers
Inside 10x Marketing Lab
The first thing we do is diagnose the marketing you have already paid for.
What is working and what is not. Which channel is actually bringing you sales, and which one is quietly your biggest loser. Not a portal and not a monthly PDF — a person who looked at your business, writing down what they found.
After the diagnosis you will know five things about your marketing.
- 01What is working
- 02What is not
- 03What to fix
- 04What to build
- 05What to scale
We do the diagnosis on the data you already have about your business and your marketing, collected from the following.
Google Business ProfileViews, calls, directions, reviews
Google Search ConsoleImpressions, clicks, positions
Google Analytics 4Sessions, engagement, conversions
Google AdsSpend, clicks, conversions
Meta AdsSpend, reach, results
InstagramReach, profile visits, follows
TikTokViews, profile visits, ad spend
YouTubeViews, traffic out, subscribers
WhatsApp BusinessEnquiries, reply time, conversations
Marketplaces & directoriesTheFork, Just Eat, Booking, Yelp, trade sites
DataForSEORankings, map grid, AI answers
UbersuggestKeywords, competitors, backlinks
GoHighLevelLeads, pipeline, follow-ups
Your own takingsOrders and revenue, read off a screen once a month
Asked at the counterHow did you hear about us — logged on the order
The diagnosis is free and yours to keep. Fix what it finds with us, or hand it to whoever does your marketing now.
Get your free diagnosisInside 10x Marketing Lab
You get Squads to do the fixes, complete tasks & build projects.
You don’t hire anyone and you don’t manage anyone. You activate a task or a project and the squad that does that kind of work is already on it — the tasks and to-do’s scoped and priced before they start, or picked up by the hour inside a project.
Assigned to squad
4Luca
Rona
In progress
3Tony
Rona
Luca
Needs your approval
2Done
14Sam
Cian
Luca
Mira
Inside 10x Marketing Lab
You can plan, manage & execute marketing productively with dedicated desks.
A dedicated desk to manage everything about your website and its SEO in one place — every page, what it is meant to win, and how far along it is.
A dedicated desk to find the terms worth owning and track where you sit on each one, with the intent behind every search beside it.
A dedicated desk to keep every listing, map result and review about you correct, current and in one place.
A dedicated desk to plan, build and run your paid campaigns in one place — with what each one costs and what it brought in on the card.
A dedicated desk to track what the assistants say when someone asks for a business like yours — and to get you named when they don’t.
A dedicated desk to build, price and run your offers in one place — from a rough idea to redemptions counted.
A dedicated desk to watch the businesses you actually lose work to, measure by measure, with your own numbers in the first column.
You will only ever need a few of these at a time. The diagnosis says which.
See your desks with your business in themHow it works · Our process
Six steps. The first move is yours.
Inside 10x Marketing Lab you don’t need to arrive with a brief, a budget or a strategy. You join, add your business, and we bring your data in together — then it gets diagnosed against your trade. What comes back decides what gets fixed and, just as usefully, what you can safely ignore this month.
Join 10x Marketing Lab
One form, and no call to book, no contract to read, no card. You answer the things you’d tell a neighbour about your business — what you sell, where, and who buys it — and your workspace is open before you’ve finished your coffee.
Bring your marketing data in
Connect what connects: Google Business Profile, Analytics and Search Console link in a few clicks. Whatever won’t connect you type in once a month, and we only ever ask for numbers you can read straight off a screen.
Get your diagnosis and your strategy
Everything you brought in, scored against your trade rather than an industry average — each part comes back Strong, Weak or Critical. Your strategist names what is costing you the most and writes what they’d do about it.
Choose what gets fixed, and what to invest in
Switch on the squads for whatever came back Weak or Critical, and point your budget at the same things. Every job is scoped and priced before anyone touches it, so nothing starts without your yes and you know the cost before you agree to it.
Sit back while the squads work the to-do’s
Every fix becomes a task with an owner, a deadline and a cost, sitting on your board where you can watch it move. Drafts come to you to approve — you chase nobody, and you never need to know how any of it was done.
Scale what worked, fix what didn’t
We pull your data again and run the same diagnosis, so you see what the work actually moved instead of taking our word for it. Whatever shifted the money gets more behind it, whatever didn’t gets dropped — and by then the weakest part is usually a different one.
Stop spending time and money on random marketing.
Most owners put time and money into marketing every month without ever finding out which part of it worked. Inside 10x Marketing Lab we diagnose the data you already have, name what is costing you the most revenue, fix it, and diagnose it again next month.
FAQ
Fair questions.
The ones owners actually ask on the first call, answered the way we answer them.
How is this different from the agency I already fired?
They sold you a monthly retainer for an unspecified amount of attention. We price one job at a time, show you the hours, and you approve each one. If a month goes by where nothing needs doing, you don’t buy anything.
I already have someone doing my marketing.
Then take the free diagnosis and give it to them. Seriously. If they’re good, they’ll be glad of the list. If they go quiet about it, you’ve learned something worth more than the call cost you.
I don’t know what I need. Isn’t that the problem?
That’s the normal starting point, and it’s exactly why the diagnosis comes first and the selling comes second. You’re not expected to arrive with a brief.
How much of my time does this take?
Minutes a week once it’s running. You read what we propose, say yes or ask a question, and send us the odd thing only you have — your real opening hours, a photo, the answer to something a customer asked.
What if I want to stop?
You stop. It’s month to month, the accounts were always yours, and everything we made and learned goes with you. We’d rather you left able to carry on than stayed because you couldn’t.
Anything not answered here, ask me.
Cian Pacifico · Founder & lead strategist
You can’t fix or scale marketing you’ve never diagnosed.
Bring in the data you already have and get it diagnosed against your trade — what is working, what is not, and what the gap is worth a month. Then you decide what to fix.